For this project, the client wanted a design that was both classy and reflective of the product's quality, while also appealing to a niche audience of camping enthusiasts.
As the Creative Lead and Designer, I played a pivotal role in ensuring our vision was executed flawlessly. I worked closely with the photographer, guiding them to capture the perfect shots that would work seamlessly for the packaging. Additionally, I crafted a fun yet elegant design for the accompanying cookbook layout, ensuring it complemented the overall brand aesthetic.
